ESM Coupon Dictionary
Here is a list of ESM’s abbreviations when it comes to couponing:
SS- Smart Source
RP- Red Plum
P&G- Proctor & Gamble Insert
PRINTABLE- Link to the printable coupon
Clipped- Sunday Paper Clipped
Coup or Q- Coupon
RR- Register Rewards- coupons that print after your receipt from Walgreens that are good towards your NEXT purchase
ECB- Extra Care Bucks- coupons that print at the bottom of your receipt at CVS that are good towards your NEXT purchase.
B1G1- Buy One Get One
$1/1- 1 dollar off of 1 product
Stack- when you combine a store coupon (like Target) with a manufacturer coupon (like a printed or clipped coupon) to save more money!
WYB- When You Buy
OOP- Out Of Pocket
@- at
Coupon matchups confusing? Look at the diagram below to help you better understand.

One thing is special about Eastern Shore Mom’s coupon matchups & shopping lists: the final total is always what you will be paying out of your pocket (plus tax). I never slim-down my total with hidden rebates or subtract my Walgreen’s RR’s or CVS ECB’s. It is important to me that I save money right then, not later. So I try to keep my totals as small as possible instead of buying as much as I can and waiting 6-8 weeks on the rebate. While I think rebates are helpful, I will only do them if they are for the products I am already buying.
RR’s & ECB’s are good towards my next purchase. Yes, I do use them instatly by seperating into multiple transactions but I will tell you & show you when I do so. That way you can do the same! If I have RR’s or ECB’s left over at the end (for my next purchase), I will tell you how many I have left NOT subract them from the total I spent out of pocket. That way you know exactly how much you are going to spend if you duplicate my trip!




















